1. The “Ego” Angle
How to refocus a man’s natural competitive drive on winning your love.
The Idea
The idea behind this hook is that men are biologically wired to be competitive. This need to prove themselves and to WIN drives them to throw their energy into careers, hobbies, working out, etc. HSO shows women how they can channel her man’s enthusiastic drive into their relationships so that he becomes obsessed with winning her over every day.
This angle is compelling to women who want their men to treat them like a priority. What they’ll discover in this video is how to tap into a man’s ego so that winning her love and proving his love becomes a challenge that he can’t resist.
Works well for these audiences:
Women who are frustrated with the lack of control they feel in the relationship.
Her man doesn’t seem to make an effort to further the relationship. He always just puts in the bare minimum. Her man used to be much more enthusiastic and would go out of his way to surprise her and be romantic. Now he never does anything like that. Seems to be bored, or even annoyed when he has to engage her.
Headline/Subject Line Examples:
The “Game ON!” Signal That Makes Him Obsessed With Winning Your Love
The “Go Ahead” Signal That Makes Him Obsessed With Winning Your Love
Nature’s trick to triggering a man’s chase instinct
How to “activate” his male ego to make winning your love an irresistible challenge.
This “special ingredient” makes your relationship his favorite hobby
The conversation in their head:
(Use these words and phrases to grab their attention)
I feel like I’m just a placeholder.
“He says he loves me but isn’t in love with me.”
“I want him to want to see me”
“only when it's convenient for him”
“It’s like pulling teeth to get him to spend time with me”
“All I do is think of him but he only thinks of himself”
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